• Certificate of Attendance: You will receive a certificate upon completion of this training program.

  • Continuing Professional Development (CPD): You will receive 1.0 credit hour upon completion of this program.

About this workshop

Braden Kelley is a pioneer of visual, collaborative methods for creating success across innovation, transformation, and change programs. Many of these tools are contained in the powerful Change Planning Toolkit™. In this workshop we'll explore how Design Thinking is mis-applied and how to properly use it for co-innovation and transformation. Most business leaders are driven by fear, not opportunity, and so they want to know THE answer and the best practices for getting there. Human behavior is messy and inconvenient and doesn’t fit neatly into a math problem. But, understanding human behavior is often the key to solving the difficult and complex problems that lead to the transformative growth and improvement opportunities that every organization is searching for to survive and thrive in our digital reality. As a business methodology grounded in human behavior, Design Thinking is often misunderstood, and because executives are desperate for solutions to problems they don’t understand how to solve, Design Thinking is frequently misapplied. Bringing empathy back to business, making time for creative stimulation, conducting many experiments, and identifying innovation opportunities are all things that Design Thinking can help with, but not everything is a hammer and not everything is a nail.

Learning Outcomes

This workshop will explore the following:

  • Achieve a deeper understanding of the Design Thinking methods

  • Develop new capabilities for identifying problems worth solving

  • Activate your design thinking mindset to avoid potential pitfalls

  • Identify new tools to drive innovation and transformation success


Braden Kelley

Braden Kelley is an experienced leader of projects and programs focused on innovation, digital transformation, design thinking, organizational change, marketing, customer experience and process improvement. He is the author of two books (1) "Charting Change" and (2) "Stoking Your Innovation Bonfire", and has maximized profits for companies while living and working in England, Germany, and the United States. Braden earned his MBA from top-rated London Business School.

Braden is passionate about digital transformation, innovation and change, and has written for numerous online publications including CIO.com, The Atlantic, Wired, and The Washington Post. In addition, he has written commissioned white papers on “Harnessing the Global Talent Pool to Accelerate Innovation” for Innocentive, "Winning the War for Innovation" for Imaginatik, and "Five Ways to Make Your Innovation Culture Smell Better" for Planview.

In his spare time, Braden is a popular keynote speaker, workshop leader, co-founded the world’s largest global innovation community – InnovationExcellence.com, and is an innovation leader on Twitter (@innovate) with 19,500+ hard-earned followers.