• Certificate of Completion: You will receive a certificate upon completion of this training program.

  • A customized version of this program with 12 ONLINE COACHING SESSIONS, GROUP ACTIVITIES, MENTORSHIP & PRACTICAL PROJECTS is available to groups & organizations. Contact us for further inquiry.

How this training works

Course Overview

This course will help you harness your creative potential by stimulating your own creative process, to develop ideas that create real value and impact on society. It will help you learn how to and frame critical problems, identify and choose solutions that can be implemented. Completing this course will help you become an innovation enabler in any organization, and be better prepared to use your own creativity to launch your startup.
Watch Intro Video

Why take this program

Dr. Andrew Maxwell explains

Learning Outcomes

  • Able to assess and enhance individual / team creativity, innovation and problem solving capability to improve creative outcomes.

  • Understand, deploy and know when to apply alternative innovation and creativity tools and approaches to creative problem solving.

  • Apply the creative problem solving process to challenging problems.

  • Appreciate and identify creative problem solving styles in order to develop successful teams, or play different roles in the process.

  • Utilize appropriate assessment tools to choose between both different innovation / entrepreneurial opportunities and solutions.

  • Identify barriers to adoption associated with implementing innovative ideas and how to develop strategies to address them.

Course Delivery

This course is designed primarily to be delivered asynchronously 100% online, with primary content delivered by world experts. The course is designed for high levels of student engagement, Individual and group activities that are primarily assessed through peer evaluation. The course also encourages user generated content and makes extensive use of both online proprietary and generally available content.

Review the Content

  • 2

    Chapter #1 - Intro to Creativity

    • What is Creativity?

    • How Creative Are You?

    • Barriers to Creativity

    • Techniques for Improving Creativity

    • Techniques for Improving Creativity Cont'd

    • How Creativity is Linked to Innovation

  • 3

    Chapter #2 - Intro to Innovation

    • What is Innovation?

    • What are the Different Types of Innovation?

    • What are the Challenges to Innovation?

    • What are the Challenges to Innovation Cont’d

    • Why Learning about Your Innovation Style is IMPORTANT

    • Quiz No.1

  • 4

    Chapter #3 - What is Creative Problem Solving and How to Practice It

    • How to Innovate : Intro to the Creative Problem Solving Process

    • How to Practice Creative Problem Solving

    • What is Your Problem Solving Style?

    • Why is Team Work Important?

    • Quiz No.2

  • 5

    Chapter #4 - Design Thinking & Jobs To Be Done

    • What is Design Thinking?

    • How to Apply Design Thinking

    • How to Create Personas for Effective User Stories

    • Tips and Tricks to Define User Experience Personas

    • How to Apply the Jobs to be Done Framework

    • How to Define Functional and Emotional User Needs

    • Quiz No.3

  • 6

    Chapter #5 - Problem Identification

    • How to Identify the Problem

    • Frameworks to Identify the Problem

    • How to Discover Customer's Needs and Wants ~ What Do You Need to Ask?

    • How to Analyze Your Customer Interview Results

    • How to Develop an Initial Problem Statement

    • How to Validate a Problem Statement

    • How to Redefine the Problem Statement

    • Quiz No.4

  • 7

    Chapter #6 - Solution Development

    • How to Clarify Objectives

    • How to Develop Solutions

    • How to Validate Initial Value Proposition

    • How to Develop an Initial Value Proposition

    • How to Develop an Initial Solution

    • Quiz No. 5

  • 8

    Chapter #7 - Solution Validation

    • How Prototyping Works

    • How to Develop a Validation Process

    • Methods for Prototyping

    • Quiz No.6

  • 9

    Chapter #8 - Desirability, Feasibility & Viability

    • How to Overcome Barriers to Adoption

    • How to Determine Desirability, Feasibility & Viability

    • How to Identify and Map Risks

    • Quiz No.7

  • 10

    Chapter #9 - Entrepreneurship

    • Why Should You Become an Entrepreneur?

    • How to Solve Problems Creatively

    • Four Different Problem Solving Styles

    • Why is Teamwork Important?

  • 11

    Next steps

    • Before you go ... (Exit Survey & Community Support)



Leadership Team; Bergeron Chair in Technology Entrepreneurship, Lassonde School of Engineering, York University ; Co-founder, Disruptive Innovation Hub(DIH)

Andrew Maxwell

Andrew has been involved in developing and enhancing many of the tools offered by the CIC, such as the CFA and InnoGate, and regularly uses these when he engages with a variety of clients, from new ventures to established companies, from government policy makers to universities. Andrew is in demand as a public speaker on a global basis, as well as a highly rated professor of entrepreneurial engineering at the Lassonde School of Engineering. Most of his research is developed from his direct experiences in working with client companies.